Watch us on BBC See Hear and BBC News !
trade orders
Order from us direct or through Gardners. We are a new, small publisher, so we’d prefer you to order direct to protect our £8.99 RRP on online sales. But we understand that might not be possible.
Books are 85x85x13mm. A box contains 100 books.
app download
Search for ‘Baby BSL’ or ‘Where is the Bird?’ in the AppStore and GooglePlay. Permit camera access and trust the source. You will need the book to trigger the AR.
To link direct to a store, either scan the QR code with a QR Scanner app, or iPhone/iPad’s internal camera.
Baby BSL’s ‘Where is the Bird?’ (RRP £8.99) is a book + smartphone app designed to go wherever you go. Turn the pages and ‘wake up’ ten magical illustrations that pop-up out of the page through your smart-phone as augmented reality (AR) animations, before being paired with one video of 20 British Sign Language (BSL) signs.
Where is the Bird? is a playfully interactive, multi-media learning experience that is affordable, portable, flexible and fun. The potential impact of using sign language with ANY child before they can speak is huge. It has the potential to reduce the ‘Terrible Twos’, a time when hearing children have independent thoughts and wishes, but cannot express them.
The Baby BSL Signs Bird, Ball, Slide, Swing, Banana, Plane, Flower, Tree, Buggy, Hat (AR + video) + Milk, Hurt, Eat, Drink, More, Finished, Sleep, Nappy, Hot, Hurt (Video only)
Our mission
A national awareness campaign for British Sign Language to become the standardised sign language for ‘baby sign’, and thereafter for BSL to be officially recognised with equal status to Welsh and Gaellic. If every parent in the UK knew these 20 BSL signs, then integration between deaf and hearing communities would improve dramatically. Why learn ‘baby sign’ when you can support the Deaf community by learning BSL?
Successes to date
Winner of the Prestige AR Book of the Year ‘19, Finalists for The Bookseller Futurebook Tech Startup of the Year ‘19 and SXSW Pitch 2020.
Funded by Research England through InnovateUK’s Audience of the Future Award and the SWCTN Immersive Prototype Awards.
Partnered with NHS Trust University College Bristol introducing Activity Packs to Bristol Royal Hospital for Children’s wards with showcase event.
Supported by Pitch@Palace 12, NatWest Pre-Accelerator, SetSquared, Watershed Arts Trust, and Bristol Festival of Technology.
Published in Innovate Bristol (Global Village, 2019).
Design registration and TM applications pending.
Featured on BBC See Hear and BBC News.
USPs
The first augmented reality book to empower all families to learn BSL in the home.
Flexible book + smartphone design encourages parent and child to practise and learn together.
Affordable and familiar product design playfully integrates into busy parents’ lives.
Created in partnership with Elmfield School for Deaf Children and the Deaf Studies Trust.
Target Market
Primary market: Parents and carers of deaf and hearing children 0–3 yrs and their siblings.
Core addressable market is the 20% of UK children with a speech delay: 30k children/year.
Secondary market: gift market, tech lovers (B2C), hospitals, and nurseries (B2B).
